Green Homes Need Green Homeowners: Investigating the Predictive Power of Environmental Concern through the Lens of Theory of Planned Behaviour

• Main Authors: Nelson Lajuni, Noraini Abdullah, Yusman Yacob, Franklin Hazley Lai
• Format: Article
• Language: English; English
• Published: 2018
• Subjects: HB Economic theory. Demography; TD Environmental technology. Sanitary engineering
• Online Access: https://eprints.ums.edu.my/id/eprint/25209/1/Green%20Homes%20Need%20Green%20Homeowners%20Investigating%20the%20Predictive%20Power%20of%20Environmental%20Concern%20through%20the%20Lens%20of%20Theory%20of%20Planned%20Behaviour.pdf; https://eprints.ums.edu.my/id/eprint/25209/7/Green%20Homes%20Need%20Green%20Homeowners%20Investigating%20the%20Predictive%20Power%20of%20Environmental%20Concern%20through%20the%20Lens%20of%20Theory%20of%20Planned%20Behaviour.pdf; https://eprints.ums.edu.my/id/eprint/25209/

This study attempts to examine the intention of homebuyers to purchase green homes in Sabah. The extended Theory of Planned Behavior (TPB) served as a framework for identifying the drivers of green purchasing behavior and their relative importance. Specifically, the objective of this study is to exa...