Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

• Main Authors: Joya A. Kemper, Xue, Bai, Fang, Zhao, Tung, Moi Chiew, Felix Septianto, Yuri Seo
• 格式: Article
• 語言: English; English
• 出版: Elsevier Inc. 2022
• 主題: HB1-3840 Economic theory. Demography
• 在線閱讀: https://eprints.ums.edu.my/id/eprint/33669/1/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/33669/2/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.pdf; https://eprints.ums.edu.my/id/eprint/33669/; https://www.sciencedirect.com/science/article/abs/pii/S0148296322000030; https://doi.org/10.1016/j.jbusres.2022.01.005

With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic v...