Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement
With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic v...
محفوظ في:
المؤلفون الرئيسيون: | , , , , , |
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التنسيق: | مقال |
اللغة: | English English |
منشور في: |
Elsevier Inc.
2022
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الموضوعات: | |
الوصول للمادة أونلاين: | https://eprints.ums.edu.my/id/eprint/33669/1/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/33669/2/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.pdf https://eprints.ums.edu.my/id/eprint/33669/ https://www.sciencedirect.com/science/article/abs/pii/S0148296322000030 https://doi.org/10.1016/j.jbusres.2022.01.005 |
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