Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic v...

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Main Authors: Joya A. Kemper, Xue, Bai, Fang, Zhao, Tung, Moi Chiew, Felix Septianto, Yuri Seo
格式: Article
语言:English
English
出版: Elsevier Inc. 2022
主题:
在线阅读:https://eprints.ums.edu.my/id/eprint/33669/1/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33669/2/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.pdf
https://eprints.ums.edu.my/id/eprint/33669/
https://www.sciencedirect.com/science/article/abs/pii/S0148296322000030
https://doi.org/10.1016/j.jbusres.2022.01.005
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