The influence of opinion leaders on consumer buying behavior among millennials in Klang Valley

• Main Authors: Kong, Chee Kei, Osman, Syuhaily
• 格式: Article
• 語言: English
• 出版: Malaysian Consumer and Family Economics Association 2024
• 在線閱讀: http://psasir.upm.edu.my/id/eprint/111537/1/MAJCAFE%20-%20Vol-32-2024-Influence%20of%20Opinion%20Leaders%20on%20Consumer%20Buying%20Behavior.pdf; http://psasir.upm.edu.my/id/eprint/111537/; https://discovery.researcher.life/article/the-influence-of-opinion-leaders-on-consumer-buying-behavior-among-millennials-in-klang-valley/2364221498da339ca5d0749d87f53b31

Opinion leaders have emerged as individuals with social influence who serve as the core of an interpersonal communication network. The social trends have made opinion leaders significantly influence buying behavior, especially among millennials. A deeper understanding of the characteristics of opini...