Psychographics segmentation in Mulu National Park
Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purp...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
IDOSI Publications
2015
|
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf http://psasir.upm.edu.my/id/eprint/46040/ https://www.idosi.org/aejaes/aejaes15(tesms)15.htm |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|