Psychographics segmentation in Mulu National Park

• 主要な著者: Samdin, Zaiton, Abdul Aziz, Yuhanis
• フォーマット: 論文
• 言語: English
• 出版事項: IDOSI Publications 2015
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf; http://psasir.upm.edu.my/id/eprint/46040/; https://www.idosi.org/aejaes/aejaes15(tesms)15.htm

Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purp...