The influence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers

• Main Authors: Abu-Alhaija, Ahmad Saifalddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Norsiah
• Format: Article
• Language: English
• Published: Emerald Publishing 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/82522/1/The%20in%EF%AC%82uence%20of%20religious%20orientation%20on%20viewers%E2%80%99%20loyalty%20towards%20satellite%20TV%20channels%20the%20case%20of%20Muslim%20viewers.pdf; http://psasir.upm.edu.my/id/eprint/82522/; https://www.emerald.com/insight/content/doi/10.1108/JIMA-01-2018-0008/full/html

Purpose This paper aims to examine the influence of religious orientation on viewers’ loyalty, viewers’ satisfaction and perceived content quality; to examine the influences of perceived content quality and viewers’ satisfaction on viewers’ loyalty; and to examine the mediating roles of perceived co...