Customer loyalty: antecedents, approaches and influences of culture and religion

• المؤلفون الرئيسيون: Abu Alhaija, Ahmad Saifalddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
• التنسيق: مقال
• اللغة: English
• منشور في: World Academy of Islamic Management (WAIM) 2018
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/72158/1/Customer%20loyalty.pdf; http://psasir.upm.edu.my/id/eprint/72158/; http://publications.waim.my/index.php/jims/article/view/78

This study sheds light on customer’s loyalty as an important marketing outcome that researchers should examine regularly due to its theoretical and practical implications. The study highlights the approaches and antecedents of customer’s loyalty that should be taken into consideration. In addition,...