Current trends in the application of EEG in neuromarketing: a bibliometric analysis

• Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Pileliene, Lina, Abbas, Alhamzah F., Ali, Javed
• Format: Article
• Language: English
• Published: Alexandru Ioan Cuza University of Iasi 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/103968/1/NorZafirMd2022_CurrentTrendsintheApplicationofEEG.pdf; http://eprints.utm.my/103968/; http://dx.doi.org/10.47743/saeb-2022-0020

Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research trends of the empirical EEG studies in neuromarketi...