Current trends in the application of EEG in neuromarketing: a bibliometric analysis

• 主要な著者: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Pileliene, Lina, Abbas, Alhamzah F., Ali, Javed
• フォーマット: 論文
• 言語: English
• 出版事項: Alexandru Ioan Cuza University of Iasi 2022
• 主題: H Social Sciences (General)
• オンライン･アクセス: http://eprints.utm.my/103968/1/NorZafirMd2022_CurrentTrendsintheApplicationofEEG.pdf; http://eprints.utm.my/103968/; http://dx.doi.org/10.47743/saeb-2022-0020

Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research trends of the empirical EEG studies in neuromarketi...