Practical experience on customer knowledge utilization

• المؤلفون الرئيسيون: Mohamed Dahlan, Halina, Che Hussin, Ab. Razak, Khosravi, Arash
• التنسيق: مقال
• منشور في: 2015
• الموضوعات: QA75 Electronic computers. Computer science
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/60379/

The capability of a company to apply customer knowledge (CK) is recognized as a potential source of competitive advantage. However, there has been little academic research on the application of CK. This study adds to our understanding in focusing on success factors and best practices of companie...