Practical experience on customer knowledge utilization

The capability of a company to apply customer knowledge (CK) is recognized as a potential source of competitive advantage. However, there has been little academic research on the application of CK. This study adds to our understanding in focusing on success factors and best practices of companie...

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書誌詳細
主要な著者: Mohamed Dahlan, Halina, Che Hussin, Ab. Razak, Khosravi, Arash
フォーマット: 論文
出版事項: 2015
主題:
オンライン・アクセス:http://eprints.utm.my/id/eprint/60379/
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