Understanding generation Y buying intention toward hybrid car in Johor Bahru

• Main Authors: Kooi, Chung Leng, Abdul Hamid, Abu Bakar, Thoo, Ai Chin, Zhang Dawei, Zhang Dawei
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2015
• Subjects: HD30.213 Management information systems. Decision support systems
• Online Access: http://eprints.utm.my/id/eprint/60504/1/KooiChungLeng2015_UnderstandingGenerationYBuyingIntention.pdf; http://eprints.utm.my/id/eprint/60504/; http://dx.doi.org/10.11113/sh.v5n2.632

Malaysia continues to face air pollution problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly vehicles that will reduce the damages to the ecosystem. The main purpose of this study is to propose a fr...