The effect of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship

• المؤلف الرئيسي: Pooladireishahri, Marzeih
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2016
• الموضوعات: HD30.213 Management information systems. Decision support systems
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/78189/1/MarziehPooladireishahriPFM2016.pdf; http://eprints.utm.my/id/eprint/78189/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:98196

Customer retention and its antecedents are significant concerns to managers and suppliers in electronic industries. A lot of research have been extensively conducted on this issue in numerous contexts but research in the Malaysian electrical and electronic (E&E) industry is still scarce. The pur...