Social influence and price, influence on consumer resistance to innovation

The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influe...

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書目詳細資料
Main Authors:	Abbas, Mazhar, Mohtar, Shahimi
格式:	Article
語言:	English
出版:	UUM College of Business 2015
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/17818/1/JTOM%2010%202%2078-88.pdf http://repo.uum.edu.my/17818/ http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
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