Service recovery strategy and customer satisfaction in higher education

This study reports customer recovery satisfaction in educational settings. Most of previous research has been conducted in banks, restaurants and hotels but none of those were from educational context. There has been keen interest in customer recovery satisfaction recently. During the service encoun...

詳細記述

保存先:
書誌詳細
主要な著者: Yeop Yunus, Nek Kamal, Hussin, Zolkafli, Yusoff, Rushami Zien
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2004
主題:
オンライン・アクセス:http://repo.uum.edu.my/2831/1/paper14Nek.pdf
http://repo.uum.edu.my/2831/
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