Service recovery strategy and customer satisfaction in higher education

This study reports customer recovery satisfaction in educational settings. Most of previous research has been conducted in banks, restaurants and hotels but none of those were from educational context. There has been keen interest in customer recovery satisfaction recently. During the service encoun...

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書目詳細資料
Main Authors: Yeop Yunus, Nek Kamal, Hussin, Zolkafli, Yusoff, Rushami Zien
格式: Conference or Workshop Item
語言:English
出版: 2004
主題:
在線閱讀:http://repo.uum.edu.my/2831/1/paper14Nek.pdf
http://repo.uum.edu.my/2831/
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