Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach

• المؤلفون الرئيسيون: Yusr, Maha Mohammed, Othman, Abdul Rahim, Mohd Mokhtar, Sany Sanuri
• التنسيق: مقال
• اللغة: English
• منشور في: Centre for Promoting Ideas 2012
• الموضوعات: TS Manufactures
• الوصول للمادة أونلاين: http://repo.uum.edu.my/9128/1/17.pdf; http://repo.uum.edu.my/9128/; http://www.ijbssnet.com/update/

Achieving high innovation performance has been considered as the best way to compete, survive, and gain market share in the hyper competitive market. To do so, companies need to enhance and build its capabilities which represent the main antecedents of innovation performance. In response to the afor...