Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach

• Main Authors: Yusr, Maha Mohammed, Othman, Abdul Rahim, Mohd Mokhtar, Sany Sanuri
• 格式: Article
• 語言: English
• 出版: Centre for Promoting Ideas 2012
• 主題: TS Manufactures
• 在線閱讀: http://repo.uum.edu.my/9128/1/17.pdf; http://repo.uum.edu.my/9128/; http://www.ijbssnet.com/update/

Achieving high innovation performance has been considered as the best way to compete, survive, and gain market share in the hyper competitive market. To do so, companies need to enhance and build its capabilities which represent the main antecedents of innovation performance. In response to the afor...