Predicting intention to visit kopitiams as halal food outlet: An extension of the theory of planned behavior

• المؤلفون الرئيسيون: Ishak, Mohd Sobhi, Ahmad, Muhammad, Abdul Rahman, Mohd Nizho, Rofie, Mohamad Khadafi
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2013
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/9320/1/067.pdf; http://repo.uum.edu.my/9320/; http:\\www.internationalconference.com.my

Eating and hangout at modern Kopitiams has become a life culture especially among younger generation.This study extended Theory of Planned Behavior (TPB) model to explain the formation of young Muslims’ intentions to visit Kopitiams outlet as Halal food outlet.Perceived Kopitiams as a Halal outlet a...