Predicting intention to visit kopitiams as halal food outlet: An extension of the theory of planned behavior

• Main Authors: Ishak, Mohd Sobhi, Ahmad, Muhammad, Abdul Rahman, Mohd Nizho, Rofie, Mohamad Khadafi
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2013
• 主题: HB Economic Theory
• 在线阅读: http://repo.uum.edu.my/9320/1/067.pdf; http://repo.uum.edu.my/9320/; http:\\www.internationalconference.com.my

Eating and hangout at modern Kopitiams has become a life culture especially among younger generation.This study extended Theory of Planned Behavior (TPB) model to explain the formation of young Muslims’ intentions to visit Kopitiams outlet as Halal food outlet.Perceived Kopitiams as a Halal outlet a...