Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model

• 主要な著者: Zulkefli, Ahmad Umair, Abdullah, Muhammad Ridhuan Tony Lim, Endut, Mohd Nuri al-Amin
• フォーマット: 論文
• 言語: English
• 出版事項: Frontiers 2022
• 主題: H Social Sciences (General)
• オンライン･アクセス: http://scholars.utp.edu.my/id/eprint/33800/1/Co-creation%20on%20Redefining%20Consumer%20Well-Being%20Needs%20Among%20Youth%20Through%20Self-Potential%20Development%20Model.pdf; http://scholars.utp.edu.my/id/eprint/33800/; https://www.frontiersin.org/articles/10.3389/fpsyg.2022.814757/full

A co-creation values consumers’ input as its primary crust in informing businesses on current consumer needs. More importantly, it would be the next shape in future demands of consumers in business sustainability. This paper addressed this context, narrowing its scope in investigating the voices of...