Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self- Potential Development Model

• Main Authors: Zulkefli, Ahmad Umair, Abdullah, Muhammad Ridhuan Tony Lim, Endut, Mohd Nuri al-Amin
• 格式: Article
• 語言: English
• 出版: Frontiers 2022
• 主題: H Social Sciences (General)
• 在線閱讀: http://scholars.utp.edu.my/id/eprint/33800/1/Co-creation%20on%20Redefining%20Consumer%20Well-Being%20Needs%20Among%20Youth%20Through%20Self-Potential%20Development%20Model.pdf; http://scholars.utp.edu.my/id/eprint/33800/; https://www.frontiersin.org/articles/10.3389/fpsyg.2022.814757/full

A co-creation values consumers’ input as its primary crust in informing businesses on current consumer needs. More importantly, it would be the next shape in future demands of consumers in business sustainability. This paper addressed this context, narrowing its scope in investigating the voices of...