A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia

• المؤلفون الرئيسيون: Lim, Jiang Yi, Tee, Sih Ching
• التنسيق: Final Year Project / Dissertation / Thesis
• منشور في: 2018
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.utar.edu.my/5033/1/A_STUDY_OF_FACTORS_INFLUENCING.pdf; http://eprints.utar.edu.my/5033/

This study aimed to examine the factors influencing the Generation Y’s purchase intention on the luxury brand. Purchase intention always be developed and affected by different reasons that what makes the Generation Y that plan to purchase the luxury brand or product in the future. In this research s...