A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia

• Main Authors: Lim, Jiang Yi, Tee, Sih Ching
• 格式: Final Year Project / Dissertation / Thesis
• 出版: 2018
• 主題: HF Commerce
• 在線閱讀: http://eprints.utar.edu.my/5033/1/A_STUDY_OF_FACTORS_INFLUENCING.pdf; http://eprints.utar.edu.my/5033/

This study aimed to examine the factors influencing the Generation Y’s purchase intention on the luxury brand. Purchase intention always be developed and affected by different reasons that what makes the Generation Y that plan to purchase the luxury brand or product in the future. In this research s...