The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad

• 第一著者: Ahmad, Norazidah
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business Management 2015
• 主題: Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/24229/1/PPb_NORAZIDAH%20AHMAD%20BM%20K%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/24229/

The purpose of this research is to study on the factors influencing customer satisfaction in hotel industry. There are some factors that influence customer satisfaction which consists of facilities, prices and services. The method used in this research is simple random sampling method whereby the re...