The relationship between corporate image and service quality towards customer satisfaction in the cellular industry: the Malaysian context / Rosnah Said.

• 第一著者: Said, Rosnah
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2008
• 主題: Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/43240/1/43240.pdf; https://ir.uitm.edu.my/id/eprint/43240/

Following the merger and acquisition exercise in 2003, the local cellular industry is becoming more volatile, competition is getting stiffer, and the customers seem to have benefited from this development. Greater improvements on service quality are being emphasised as achieving customer satisfactio...