Relationship building : Hair beauty salons and their customers

• Main Authors: Tudin , Rabaah, Tambabaki , Ellen
• 格式: Working Paper
• 语言: English
• 出版: Universiti Malaysia Sarawak 2012
• 主题: H Social Sciences (General); HB Economic Theory
• 在线阅读: http://ir.unimas.my/id/eprint/226/1/Relationship_building_hair_beauty.pdf; http://ir.unimas.my/id/eprint/226/

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30)...