Beyond SERVQUAL: A paradigm shift
The current exploratory study reviews the most widely used service quality models such as SERVQUAL, SERVPERF, and the Human-Societal Element (HSE) model, and presents a critique of each of them by relying on various empirical studies that have proven beyond any doubt the inability of such models to...
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Main Authors: | Al-Allak B.A., Bekhet H.A. |
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其他作者: | 15844888600 |
格式: | Review |
出版: |
2023
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