The motivational approach of religion: the significance of religious orientation on customer behaviour

• المؤلفون الرئيسيون: Abu-Alhaija, Ahmad Saif-Alddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
• التنسيق: مقال
• اللغة: English
• منشور في: IJECM 2017
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/63492/1/The%20Motivational%20Approach%20of%20Religion.pdf; http://psasir.upm.edu.my/id/eprint/63492/

Most marketing studies used religious affiliation, religious commitment, and religiosity in measuring the influence of religion on customers' attitudes and behaviors. This study sheds light on the religious orientation as another religious factor that researchers should examine its influence to...