Customer loyalty: antecedents, approaches and influences of culture and religion

• 主要な著者: Abu Alhaija, Ahmad Saifalddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
• フォーマット: 論文
• 言語: English
• 出版事項: World Academy of Islamic Management (WAIM) 2018
• オンライン･アクセス: http://psasir.upm.edu.my/id/eprint/72158/1/Customer%20loyalty.pdf; http://psasir.upm.edu.my/id/eprint/72158/; http://publications.waim.my/index.php/jims/article/view/78

This study sheds light on customer’s loyalty as an important marketing outcome that researchers should examine regularly due to its theoretical and practical implications. The study highlights the approaches and antecedents of customer’s loyalty that should be taken into consideration. In addition,...