Integrating social customer relationship management into customer relationship management processes in academic library

Social Customer Relationship Management (SCRM) is a novel concept that unites social media technology with customer relationship management. It is essential that libraries in academic environments and their members require some specific means to strengthen the related communications between instruct...

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書目詳細資料
主要作者:	Alilou, Farima
格式:	Thesis
語言:	English
出版:	2014
主題:	Z Bibliography. Library Science. Information Resources
在線閱讀:	http://eprints.utm.my/id/eprint/48487/1/FarimaAlilouMFC2014.pdf http://eprints.utm.my/id/eprint/48487/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:83694?queryType=vitalDismax&query=Integrating+social+customer+relationship+management+into+customer+relationship+management+processes+in+academic+library&public=true
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