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What factor persuade Malaysians consumer to purchase smartphone?

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...

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書誌詳細
主要な著者:	Mad Lazim, Halim, Sasitharan, D
フォーマット:	論文
言語:	English
出版事項:	UUM College of Business 2015
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf http://repo.uum.edu.my/17814/ http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
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