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What factor persuade Malaysians consumer to purchase smartphone?

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...

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書目詳細資料
Main Authors:	Mad Lazim, Halim, Sasitharan, D
格式:	Article
語言:	English
出版:	UUM College of Business 2015
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf http://repo.uum.edu.my/17814/ http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
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