Reputation model for b2c e-commerce:a trust flow based on social networks

Trust and reputation systems enable customers to reliably assess the quality of services and reliability of entities. The aim of reputation system is to let parties rate each other and to help in deciding whether or not to transact with a given party in online environment. In current reputation syst...

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书目详细资料
主要作者:	Che Hussin, Ab. Razak
格式:	Conference or Workshop Item
出版:	2011
在线阅读:	http://eprints.utm.my/id/eprint/46217/ http://dx.doi.org/10.1109/ICRIIS.2011.6125746
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