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Predicting intention to visit kopitiams as halal food outlet: An extension of the theory of planned behavior

Eating and hangout at modern Kopitiams has become a life culture especially among younger generation.This study extended Theory of Planned Behavior (TPB) model to explain the formation of young Muslims’ intentions to visit Kopitiams outlet as Halal food outlet.Perceived Kopitiams as a Halal outlet a...

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書目詳細資料
Main Authors:	Ishak, Mohd Sobhi, Ahmad, Muhammad, Abdul Rahman, Mohd Nizho, Rofie, Mohamad Khadafi
格式:	Conference or Workshop Item
語言:	English
出版:	2013
主題:	HB Economic Theory
在線閱讀:	http://repo.uum.edu.my/9320/1/067.pdf http://repo.uum.edu.my/9320/ http:\\www.internationalconference.com.my
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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