To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta
This chapter mainly provides the overview of the research. First, this chapter discussed the research background. Second, is discussing on problem statement. Next, this paper is focus on the research objective followed by research question and significance of study as well as the scope of the study....
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主要作者: | Mohd Hatta, Hazieqa Syabilla |
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格式: | Monograph |
語言: | English |
出版: |
UiTM Cawangan Johor
2018
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主題: | |
在線閱讀: | https://ir.uitm.edu.my/id/eprint/49202/1/49202.pdf https://ir.uitm.edu.my/id/eprint/49202/ |
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