To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta

This chapter mainly provides the overview of the research. First, this chapter discussed the research background. Second, is discussing on problem statement. Next, this paper is focus on the research objective followed by research question and significance of study as well as the scope of the study....

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主要作者: Mohd Hatta, Hazieqa Syabilla
格式: Monograph
語言:English
出版: UiTM Cawangan Johor 2018
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在線閱讀:https://ir.uitm.edu.my/id/eprint/49202/1/49202.pdf
https://ir.uitm.edu.my/id/eprint/49202/
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