Measuring customer satisfaction on service quality in Bank Rakyat / Raja Harun Tengku Wasimah

• 主要作者: Raja Harun, Tengku Wasimah
• 格式: Student Project
• 語言: English
• 出版: Faculty of Business and Management 2011
• 主題: Consumer satisfaction; Customer services. Customer relations
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/19173/2/PPb_TENGKU%20WASIMAH%20RAJA%20HARUN%20BM%20T%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/19173/

The purpose of this research is to study the customer satisfaction towards the service quality at Bank Rakyat Cawangan Machang located in Kelantan. This research will used questionnaires as a primary data collection instead of using secondary data such as journals, articles, thesis report and etc. O...